December 23, 2009

Impression and presentation

Have you ordered something and have been completely taken in by the product and the packaging? When I was in the fashion business doing the Pret in New York, presentation was key to catching a prospective buyer, and of course having a quality product. I do my fair share of buying, and receiving a product in impressive,creative or pretty packaging adds that extra WOW, creating a distinctive image and lasting impression on your customer. Next time you make a sale, think about the big picture, when your product arrives, is your customer going to be as impressed with your packaging, as with the piece they purchased?

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